As technology becomes more prevalent in everyday products and as more people become small business owners, nonmarketing professionals are increasingly finding themselves in traditional marketing roles. The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles is a practical guide for any professional looking to develop effective marketing strategy when they haven't done it before. Written by two widely respected marketing professionals who provide over 120 marketing workshops a year to ...
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As technology becomes more prevalent in everyday products and as more people become small business owners, nonmarketing professionals are increasingly finding themselves in traditional marketing roles. The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles is a practical guide for any professional looking to develop effective marketing strategy when they haven't done it before. Written by two widely respected marketing professionals who provide over 120 marketing workshops a year to corporate audiences, the book is based on the authors' 20+ year quest to understand the specifics of what drives marketing success. The Accidental Marketer follows the approach of the in-person strategy sessions that have been conducted for private clients over the past 35 years by the successful marketing consulting firm, Impact Planning Group. It gives readers a recipe they can use to obtain customer insights, create strategies based on those insights, and execute their initiatives through proper planning and positioning. These tools are straightforward and can be applied immediately to duplicate the successes of the companies spotlighted. The book's companion website offers bonus material as well as an assessment to help professionals determine where to focus their reading. Though all of the tools are inter connected, most of the chapters can largely stand on their own to provide immediate help for different marketing strategy needs.
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Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
18077029529
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
17401138446
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Standard Shipping: $4.62
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Good. Good condition. Acceptable dust jacket. Book Club edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
18158549195
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Like New in Like New jacket. First Edition, First Printing. Published by Nautical and Aviation Publishing Co., 1980. Octavo. Blue boards stamped in silver. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is like new with very light shelf wear and very light toning to the back cover and flaps. 223 pages. ISBN: 0933852118. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
18076154976
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
17417070083
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Fine in Very Good+ jacket. Book Nautical & Aviation Pub. Co. Of America, 1980. First Edition. Fine/Very Good+. First Edition in clean unchipped dust jacket. Very clean unfaded black cloth boards with bright silver lettering on spine. No bumping or wear. Binding is tight and square, no cracking. Pages and edges are clean and bright, with clean endpapers. No names, writing or marks. Liberally illustrated with black and white photographs. 224 pages with index. Clean dust jacket is unchipped, one short closed tear at top of spine edge, enclosed in new archival quality removable mylar cover.
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
17969874741
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Standard Shipping: $4.62
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Seller's Description:
Near Fine in Near Fine dust jacket. 0933852118. Hardcover in dust jacket. First edition from Nautical & Aviation Publishing. Book and price-clipped dust jacket are in near fine condition, crisp and clean, with tight binding and sharp corners. Historic photos throughout. 8vo. 223 pp. Including index. In protective Mylar.
