The function of design is to communicate--whether it's about a product, concept or a company. This comprehensive book shows readers how design works and how it can work for them. It provides all the groundwork a beginner needs, and acts as a sourcebook for experienced designers who are is looking for fresh ideas and approaches. Authors Alan Swann and David Dabner break the subject down into three comprehensive sections: - BASIC DESIGN PRINCIPLES details the ground rules of design, type and color - DESIGN DECISIONS ...
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The function of design is to communicate--whether it's about a product, concept or a company. This comprehensive book shows readers how design works and how it can work for them. It provides all the groundwork a beginner needs, and acts as a sourcebook for experienced designers who are is looking for fresh ideas and approaches. Authors Alan Swann and David Dabner break the subject down into three comprehensive sections: - BASIC DESIGN PRINCIPLES details the ground rules of design, type and color - DESIGN DECISIONS examines the various stages of design--including the initial brief, copy, imagery and results--and how each may be analyzed - DESIGN PROJECTS AND CATEGORIES reviews various types of design with commentary on how the above principles have been applied Hundreds of illustrations, step-by-step instructions, exercises and case studies clarify every lesson, while checklists at the end of each section highlight all the points readers need to remember.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780891343585.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very Good. Pages Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has shelf wear. Contents Unused. Very Good.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
