In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.
Read More
In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. Good dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. First edition. Good Hardcover has no dustwrapper corners bumped, bookplate, text highlighted and underlined on a dozen pages, afew pages dogeared. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information.