Over the last twenty years, NASCAR has morphed from a blue-collar southern pastime into a nation-wide sensation with an increasingly upscale fan base. Ernsberger's collection of stories about the 2002 NASCAR racing season show what this rough-and-ready sport is all about, with a lively mix of profiles, major-event reportage, and analysis, emphasising the drivers that make NASCAR part of the fabric of American culture. In this book every aspect of NASCAR is examined, from the million-dollar merchandising and Fortune 500 ...
Read More
Over the last twenty years, NASCAR has morphed from a blue-collar southern pastime into a nation-wide sensation with an increasingly upscale fan base. Ernsberger's collection of stories about the 2002 NASCAR racing season show what this rough-and-ready sport is all about, with a lively mix of profiles, major-event reportage, and analysis, emphasising the drivers that make NASCAR part of the fabric of American culture. In this book every aspect of NASCAR is examined, from the million-dollar merchandising and Fortune 500 company sponsorships, to the precision engines and custom built cars that cost millions to build and maintain, to a critical study of the France family, owners of NASCAR and International Speedway Corp.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; in very good conditi on with clean text, firm binding. Dust jacket, light fading, light edge wea r.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good + in very good + jacket. Book. Signed by Author(s) VG+ hardcover in VG+ jacket. First Edition. SIGNED/Inscribed by AUTHOR on half title page. Pages all clean/unmarked. MIld scuffs. Jacket unclipped and solid. Clean. 418 pp.
