An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. of color photos.
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An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. of color photos.
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