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"Cases in Direct Marketing" is a treasure house of actual company experiences. This wide-ranging collection of 23 cases will expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case takes you beyond the basics and tests your problem-solving skills.

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Cases in Direct Marketing 1995, NTC Publishing Group

ISBN-13: 9780844233215

Unabridged

Trade paperback