The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why ...
Read More
The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other "branded" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is a brand new book! Fast Shipping-Safe and Secure Mailer-Our goal is to deliver a better item than what you are hoping for! If not we will make it right!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Signed "Welcome to AMCI" by author Jim Wangers. Not personalized. The pages of the text are clean, crisp, and unmarked. No creasing along the spine, and no bent page corners. Book appears new/ unread, and is in excellent condition inside and out. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.