Before movies, radio, and television challenged the hegemony of the printed word, the Saturday Evening Post was the preeminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine, with a peak circulation of almost three million copies a week, was the expression of its editor, George Horace Lorimer. Cohn shows how Lorimer made the Post into a uniquely powerful magazine that both celebrated and helped form the values of the time.
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Before movies, radio, and television challenged the hegemony of the printed word, the Saturday Evening Post was the preeminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine, with a peak circulation of almost three million copies a week, was the expression of its editor, George Horace Lorimer. Cohn shows how Lorimer made the Post into a uniquely powerful magazine that both celebrated and helped form the values of the time.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Fine in Fine jacket. Size: 8vo-over 7.75"-9.75" tall; 1st edition hardcover in bright green cloth boards with gilt lettering. Glossy illustrated DJ is fine. No writing, tears or soil. Not exlib. Collectible crisp copy. Notes. Index. Frontispiece portrait. Dozens of b/w photos, including copies of POST covers. BUSINESS HISTORY. At one time the Saturday Evening Post was the preeminent vehicle of mass culture in the US. No single medium of today has the powerful hold over mass society as was exercised by the fiction, articles, cartoons, editorials, and advertisements of the POST during the 38 years of Lorimer's editorship (1899-1936). This book tells how Lorimer made the POST into a uniquely powerful magazine that both celebrated and helped to form the values of its time. Cohn analyzes the ethos of the POST through its contents and also traces the history of the POST through minutes of board meetings, memos, correspondence, and interviews with survivors of Lorimer's era. Here is a perceptive and witty view of America in the formative years of a popular culture, seen through one of the great vehicles of the mass media.
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Seller's Description:
Very Good. 0822936097. Bright, clean pages. A little weak at front hinge, but otherwise binding is solid. Cover is scuffed. Minor wear at edges.; 9.4 X 6.3 X 1.1 inches; 368 pages.