In this revised edition, the authors have retained all of the material from the first edition most important to the students, as well as adding extensive new material on language and delivery. All aspects of the art of human communication are examined, including elementary steps involved in speech composition, the five common types of public speech experience, audience analysis, credibility strategies and techniques for persuasion. Originally published by Harper and Row in 1983.
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In this revised edition, the authors have retained all of the material from the first edition most important to the students, as well as adding extensive new material on language and delivery. All aspects of the art of human communication are examined, including elementary steps involved in speech composition, the five common types of public speech experience, audience analysis, credibility strategies and techniques for persuasion. Originally published by Harper and Row in 1983.
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