Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a ...
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Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer.
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Add this copy of Anything for a T-Shirt: Fred Lebow and the New York to cart. $24.24, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2004 by Syracuse University Press.
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New. "Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards." So begins this chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts-and a vision-into a major position in American sports. Series: Sports and Entertainment. Num Pages: 232 pages, 14 photographs. BIC Classification: 1KBBEY; BGS; WSK. Category: (G) General (US: Trade). Dimension: 229 x 152 x 22. Weight in Grams: 445. 2004. Paperback.....We ship daily from our Bookshop.
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Add this copy of Anything for a T-Shirt: Fred LeBow and the New York to cart. $23.12, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2004 by Syracuse University Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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