Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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Add this copy of How to Manage Your Global Reputation to cart. $24.26, new condition, Sold by Pumpkin Wholesale Ltd rated 4.0 out of 5 stars, ships from Abingdon, Oxon, UNITED KINGDOM, published 2002 by NYU Press.
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New. In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation-the crown jewel of any company.
Add this copy of How to Manage Your Global Reputation: a Guide to the to cart. $14.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by New York University Press.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of How to Manage Your Global Reputation: A Guide to the to cart. $37.18, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2002 by New York University Press.
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Fine. Trade paperback (US). Glued binding. 228 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
