By the author of "Do-It-Yourself Advertising" and "Do-It-Yourself Publicity", this book shows readers how to: understand and apply the universal 4 "P's" of marketing; clarify the strengths and weaknesses of the company and of the competition; produce high-impact direct mail, brochures and ads; ensure that publicity efforts are successful; create effective sales and telemarketing strategies; and write a realistic, affordable and actionable marketing plan. The book includes a sample marketing plan and segments after each ...
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By the author of "Do-It-Yourself Advertising" and "Do-It-Yourself Publicity", this book shows readers how to: understand and apply the universal 4 "P's" of marketing; clarify the strengths and weaknesses of the company and of the competition; produce high-impact direct mail, brochures and ads; ensure that publicity efforts are successful; create effective sales and telemarketing strategies; and write a realistic, affordable and actionable marketing plan. The book includes a sample marketing plan and segments after each chapter called "Getting started tomorrow morning".
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