Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.
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Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.
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Edition:
2007, AMACOM/American Management Association
Hardcover,
Very Good
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ISBN:
0814473830
ISBN-13:
9780814473832
Pages:
228
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first
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AMACOM/American Management Association
Published:
2007
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English
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17680617856
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Excellent. [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: AMACOM Pub Date: 3/26/2007 Binding: Hardcover Pages: 240.
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2007, AMACOM/American Management Association
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Very Good
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ISBN:
0814473830
ISBN-13:
9780814473832
Pages:
228
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AMACOM/American Management Association
Published:
2007
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English
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14606410927
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
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2007, AMACOM/American Management Association
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0814473830
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9780814473832
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228
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AMACOM/American Management Association
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2007
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English
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18042942643
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Good. Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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2007, AMACOM/American Management Association
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0814473830
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9780814473832
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228
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03/2007
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2007, AMACOM/American Management Association
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0814473830
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9780814473832
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228
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AMACOM/American Management Association
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2007
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0814473830
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9780814473832
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228
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AMACOM/American Management Association
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03/2007
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English
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16884809010
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New. Size: 100x16x148; New. In shrink wrap. Looks like an interesting title!
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2007, AMACOM/American Management Association
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0814473830
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9780814473832
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228
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2007
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English
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17933099187
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Fine. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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2007, AMACOM/American Management Association
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0814473830
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9780814473832
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AMACOM/American Management Association
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2007
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English
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17818212102
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2007, AMACOM/American Management Association
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0814473830
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9780814473832
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228
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AMACOM/American Management Association
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2007
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English
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16619775989
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2007, AMACOM/American Management Association
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0814473830
ISBN-13:
9780814473832
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228
Publisher:
AMACOM/American Management Association
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2007
Language:
English
Alibris ID:
17903856951
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2007,
AMACOM/American Management Association, New York, NY
ISBN-13: 9780814473832
Hardcover
2007,
Amacom, Nashville
ISBN-13: 9780814416754
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