The advertising star who wrote "I'd Like to Teach the World to Sing" shows American business how to identify and develop creative and original ideas. Backer shares anecdotes from 30 years at the highest levels of the ad business, showing readers how to apply his hard-won insights on creativity to their own careers.
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The advertising star who wrote "I'd Like to Teach the World to Sing" shows American business how to identify and develop creative and original ideas. Backer shares anecdotes from 30 years at the highest levels of the ad business, showing readers how to apply his hard-won insights on creativity to their own careers.
Read Less
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