In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity ...
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In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky. In The Jet Sex, Victoria Vantoch explores in rich detail how multiple forces-business strategy, advertising, race, sexuality, and Cold War politics-cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess-an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying-she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented-hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women's movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.
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Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $9.92, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by University of Pennsylvania Press.
Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $9.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2013 by University of Pennsylvania Press.
Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $10.00, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $17.34, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $19.00, very good condition, Sold by Wonderful Books By Mail rated 5.0 out of 5 stars, ships from Chico, CA, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Illustrated by Photos. Very Good in Very Good dust jacket. 6.25 X 1.25 X 9.5 inches VERY GOOD CONDITION IN VERY GOOD UNCLIPT(NOPR ICE) DUST JACKET, givt note "Gift from Helend Hills 30 April 2013" else CLEAN, SOLID, BRIGHT; GOLD SPINE TITLE ON BRIGHT RED HARDCOVERS...red titles on pink dust jacket showing 2 young, blonde women in flight garb..; 296 pages; stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball.
Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $34.50, like new condition, Sold by Griffin Books rated 5.0 out of 5 stars, ships from Stamford, CT, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Like New. Size: 6x1x9; First edition, first printing. Author inscribed to previous owner and signed. As new clean tight and bright Please email for photos.
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Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $12.00, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Jet Sex: Airline Stewardesses and the Making of an to cart. $13.50, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
