Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. ...
Read More
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'
Read Less
Add this copy of Marketing to Libraries for the New Millennium: to cart. $87.86, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2002 by Globe Pequot Publishing Group Inc/Bloomsbury.
Edition:
2002, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Marketing to Libraries for the New Millennium: to cart. $93.81, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2002 by Scarecrow Press.
Edition:
2002, Globe Pequot Publishing Group Inc/Bloomsbury
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2002
Language:
English
Alibris ID:
15031380906
Shipping Options:
Standard Shipping: $4.44
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 216 p. Contains: Illustrations, black & white. Alcts Papers on Library Technical Services and Collections, 11.
Add this copy of Marketing to Libraries for the New Millennium: to cart. $91.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Scarecrow Press.
Edition:
2002, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Marketing to Libraries for the New Millennium: to cart. $129.53, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Scarecrow Press.
Edition:
2002, Globe Pequot Publishing Group Inc/Bloomsbury
