A low-jargon, conversational methodology for understanding how persuasion works. ""Appeals in Modern Rhetoric: An Ordinary-Language Approach"" introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M Jimmie Killingsworth uses common, accessible language to explain the ...
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A low-jargon, conversational methodology for understanding how persuasion works. ""Appeals in Modern Rhetoric: An Ordinary-Language Approach"" introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal - meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.
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Add this copy of Appeals in Modern Rhetoric to cart. $40.28, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2005 by MP-SIL Southern Illinois Uni.
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New. Introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach the author uses common, accessible language to explain the concept of the rhetorical appeal. Num Pages: 192 pages. BIC Classification: CFG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 12. Weight in Grams: 268. 2005. 1st. Paperback.....We ship daily from our Bookshop.
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Add this copy of Appeals in Modern Rhetoric to cart. $42.81, new condition, Sold by Paperbackshop International rated 2.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2005 by MP-SIL Southern Illinois Uni.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Appeals in Modern Rhetoric: an Ordinary Language to cart. $29.50, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Southern Illinois University Press.
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Add this copy of Appeals in Modern Rhetoric: an Ordinary Language to cart. $29.50, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Southern Illinois University Press.
