The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven ...
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The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.
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2012, Farrar Strauss & Giroux-3pl
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2012
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2012,
Farrar Strauss & Giroux-3pl, New York
ISBN-13: 9780809051434
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2011,
Hill & Wang, New York, NY
ISBN-13: 9780809095438
Hardcover
2011,
Blackstone Audiobooks
ISBN-13: 9781455114658
Audiobook CD
All Editions of The Great A&p and the Struggle for Small Business in America