Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats ...
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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Edition:
Presumed to be 1st as edition is unstated
Publisher:
Routledge
Published:
1999
Language:
English
Alibris ID:
11489240508
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Seller's Description:
Fine Condition. Book Looks almost new, Light shelf and corner wear, Text appears clean, Binding is in good sturdy condition. 265 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Communications & Media. ISBN: 0805832351. ISBN/EAN: 9780805832358. Pictures of this item not already displayed here available upon request. Inventory No: 1561015029.