Based on qualitative research with children aged between five and 15, this book focuses on the potential of advertising in shaping the consciousness of such vulnerable individuals. The two major tenets proposed by the authors are: that television advertising needs to be scrutinized in view of its capability to leave an indelible mark on the individuals mind; and that, as a technology, television has changed the methods by which ideas are conveyed, necessitating a study of the individuals relationship with the television set ...
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Based on qualitative research with children aged between five and 15, this book focuses on the potential of advertising in shaping the consciousness of such vulnerable individuals. The two major tenets proposed by the authors are: that television advertising needs to be scrutinized in view of its capability to leave an indelible mark on the individuals mind; and that, as a technology, television has changed the methods by which ideas are conveyed, necessitating a study of the individuals relationship with the television set. The research reveals that television adversely affects childrens concentration and reading and writing skills.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 0803992424.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 0803992424.
