Using multiple methods, the authors of this classic text, now in its Second Edition, present a broad historical and systematic model showing the interaction of the various social, legal, economic, political and organizational factors which ultimately lead to the evening network fare in the United States. The book discusses fundamental changes in televison including: production and distribution; the loss of viewers to cable and video; the reduction of television regulations; and the contraction of segments of viewing ...
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Using multiple methods, the authors of this classic text, now in its Second Edition, present a broad historical and systematic model showing the interaction of the various social, legal, economic, political and organizational factors which ultimately lead to the evening network fare in the United States. The book discusses fundamental changes in televison including: production and distribution; the loss of viewers to cable and video; the reduction of television regulations; and the contraction of segments of viewing audiences. A look at television drama as both an economic commodity and a cultural construct, reveals the creative struggle and financial negotiations among a variety of different sectors.
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