Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisments and all-news radio.
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Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisments and all-news radio.
Read Less
Add this copy of Media Analysis Techniques to cart. $36.03, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1982 by Sage Publications, Inc.
Add this copy of Media Analysis Techniques (Commtext Series) to cart. $87.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1982 by SAGE Publications, Inc.