An analysis of the impact that the advent of television has had on America's media industries. The author contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock`n'roll for teenage radio listners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of new competitve ...
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An analysis of the impact that the advent of television has had on America's media industries. The author contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock`n'roll for teenage radio listners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of new competitve realities of the 1990s on journalism, filmmaking and broadcasting.
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