Yugoslavia was unique among the communist countries of the Cold War era in its openness to mixing cultural elements from both socialism and capitalism. Unlike their counterparts in the nations of the Soviet Bloc, ordinary Yugoslavs enjoyed access to a wide range of consumer goods and services, from clothes and appliances to travel agencies and discotheques. From the mid-1950s onward the political climate in Yugoslavia permitted, and later at times encouraged, a consumerist lifestyle of shopping, spending, acquiring, and ...
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Yugoslavia was unique among the communist countries of the Cold War era in its openness to mixing cultural elements from both socialism and capitalism. Unlike their counterparts in the nations of the Soviet Bloc, ordinary Yugoslavs enjoyed access to a wide range of consumer goods and services, from clothes and appliances to travel agencies and discotheques. From the mid-1950s onward the political climate in Yugoslavia permitted, and later at times encouraged, a consumerist lifestyle of shopping, spending, acquiring, and enjoying that engaged the public on a day-to-day basis through modern advertising and sales techniques. In Bought and Sold, Patrick Hyder Patterson reveals the extent to which socialist Yugoslavia embraced a consumer culture usually associated with capitalism and explores the role of consumerism in the federation's collapse into civil war in 1991. Based on extraordinary research and featuring remarkable examples of Yugoslav print advertising and mass culture, this book reconstructs in often dramatic detail the rise of a culture in which shoppers' desires trumped genuine human needs. Yugoslavia, Patterson argues, became a land where the symbolic, cultural value of consumer goods was a primary factor in individual and group identity. He shows how a new, aggressive business establishment promoted consumerist tendencies that ordinary citizens eagerly adopted, while the Communist leadership alternately encouraged and constrained the consumer orientation. Abundance translated into civic contentment and seemed to prove that the regime could provide goods and services equal to those of the capitalist West, but many Yugoslavs, both inside and outside the circles of official power, worried about the contradiction between the population's embrace of consumption and the dictates of Marxist ideology. The result was a heated public debate over creeping consumerist values, with the new way of life finding fierce critics and, surprisingly for a communist country, many passionate and vocal defenders. Patterson argues that consumerism was one of the critical factors that held the multiethnic society together during the years of the Yugoslav "Good Life" of the 1960s and 1970s. With the economic downturn of the 1980s, however, the reliance on expanding consumerism ultimately led to bitter disillusionment, stripping the unique Yugoslav model of its legitimacy and priming the populace for mutual resentment, ethnic conflict, and war.
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Add this copy of Bought and Sold: Living and Losing the Good Life in to cart. $33.13, good condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2012 by Cornell University Press.
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Good. Knock to top of spine. Marks/some creases to dustjacket & some tears at edges. Some marks to textblock edges. Content very good. Sewn binding. Paper over boards. 272 p. Contains: Tables.
Add this copy of Bought and Sold: Living and Losing the Good Life in to cart. $38.89, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by Cornell University Press.
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Good. Sewn binding. Paper over boards. 272 p. Contains: Tables. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Add this copy of Bought and Sold: Living and Losing the Good Life in to cart. $16.45, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by Cornell University Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Bought and Sold: Living and Losing the Good Life in to cart. $16.50, very good condition, Sold by Coas Books, Inc. rated 5.0 out of 5 stars, ships from Las Cruces, NM, UNITED STATES, published 2012 by Cornell University Press.
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Good. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets.
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Fair. This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
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Add this copy of Bought and Sold: Living and Losing the Good Life in to cart. $46.89, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Cornell University Press.
