Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
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Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
Read Less
Add this copy of Mediating the Message: Theories of Influences on Mass to cart. $12.47, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1991 by Longman Publishing Group.
Add this copy of Mediating the Message: Theories of Influences on Mass to cart. $14.50, good condition, Sold by Priceless Books rated 4.0 out of 5 stars, ships from Urbana, IL, UNITED STATES, published 1991 by Longman.
Add this copy of Mediating the Message: Theories of Influences on Mass to cart. $52.59, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Longman Trade/Caroline House.
