Gale Encyclopedia of E-Commerce

There's no business like e-business. And there's no e-business guide like the Gale Encyclopedia to E-Commerce . This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. Gale Encyclopedia to E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Budding e-trepreneurs, business students conducting research on Internet business and individuals looking to ... Read More

There's no business like e-business. And there's no e-business guide like the Gale Encyclopedia to E-Commerce . This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. Gale Encyclopedia to E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Budding e-trepreneurs, business students conducting research on Internet business and individuals looking to expand their current e-commerce strategies will gain tremendous insight and knowledge with this authoritative, comprehensive resource. The Gale Encyclopedia to E-Commerce presents invaluable answers to common questions e-trepreneurs or students have about Web site development, financing, advertising and more. The Encyclopedia also profiles individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment. Some of the essays included are: Advanced Encryption Standard (AES Advertising, Online Auction Sites Banking, Online Jeff Bezos Business-to-Business (B2B) E-Commerce Business-to-Consumer (B2C) E-Commerce Digital Cash E-tailing David Filo Global e-commerce (Africa, Asia, Australia, Central and South America, Europe & North America) Internet Tax Freedom Act Novell Inc. Strategy Online ("Cyberstrategy") Also included are a timeline of key events in e-commerce development; additional e-commerce information sources in a "Further Reading" section; and a subject Index to organization names, personal names, industries, and subject terms. Read Less

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2002 Edition

ISBN:

0787656607

/ ISBN-13:

9780787656607

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  	Edition: 2002, Gale Cengage Hardcover, Fine/Like New	Details: ISBN: 0787656607 ISBN-13: 9780787656607 Publisher: Gale Cengage Published: 2002 Language: English Alibris ID: 13961271356	Shipping Options: Standard Shipping: $4.64 Choose your shipping method in Checkout. Costs may vary based on destination.
  Seller's Description: Both volumes: as new, clean, tight & bright condition. Size: 8.75: x 11.25", 863pp.
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2002, Gale Cengage, Detroit, MI ISBN-13: 9780787656607 Hardcover See All from $92.00