Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for ...
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Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
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Add this copy of Political Marketing: to cart. $198.24, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2011 by Routledge.
Add this copy of Political Marketing:: Theoretical and Strategic to cart. $201.76, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2011 by Routledge.
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Fine. Glued binding. Paper over boards. 352 p. Contains: Halftones, black & white, Tables, black & white, Figures, Charts. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Political Marketing:: Theoretical and Strategic to cart. $198.23, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2011 by Routledge.
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New. Glued binding. Paper over boards. 352 p. Contains: Halftones, black & white, Tables, black & white, Figures, Charts. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Add this copy of Political Marketing Theoretical and Strategic to cart. $216.16, new condition, Sold by Paperbackshop International rated 2.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2011 by Taylor & Francis Ltd (Sales).
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
