"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, "Search Engine Optimization For Dummies" explains the rules of the game with information on: Spiders not the yucky kind, but the software that grabs Web pages, ...
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"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, "Search Engine Optimization For Dummies" explains the rules of the game with information on: Spiders not the yucky kind, but the software that grabs Web pages, and then, reads and indexes the information; search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems; the eight search systems you really need to impress and how to get your pages into them; keywords and how to choose them strategically and use them often; and submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories. It features: using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites. Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, "Search Engine Optimization For Dummies" helps you build a search engine - friendly site (or fix an existing site) and build traffic, showing you how to: use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system; and avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more. It also features: bulk up your site with content original or recycled; use specialized search systems to attract valuable, highly targeted traffic; use link popularity to boost your position and your PageRank. Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, "Search Engine Optimization For Dummies" will help you make the Web site hit list.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
This is the best book on website promotion I have seen. While reading the book, every few pages I found myself rushing back to my site at http://www.thesiseditor.net to make improvements. A very comprehensive resource.