Presents a new approach to strategy-making which puts markets at the forefront of the competitive arena, and links the goal of achieving financial value with the need to target the most profitable customers. For senior managers, corporate planners and MBA students.
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Presents a new approach to strategy-making which puts markets at the forefront of the competitive arena, and links the goal of achieving financial value with the need to target the most profitable customers. For senior managers, corporate planners and MBA students.
Read Less
Add this copy of Creating Value: Shaping Tomorrow's Business to cart. $50.94, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1997 by Butterworth-Heinemann.
