"Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: marketing, strategic thinking and competitive advantage; the significance of ...
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"Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: marketing, strategic thinking and competitive advantage; the significance of vision and how this needs to drive the planning process; hypercompetition and the erosion of competitive advantage; and the growth and status of relationship marketing. Each chapter contains a series of expanded illustrations; and leading authors in this sector. It builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management". It focuses on the critical 'planning' aspects of vital importance to students and practitioners.
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780750622462.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. With usual stamps and markings, In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780750622462.
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Good. Pages are clean! The cover has visible markings and wear. Some corner dings. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!