There are over 300 new additions to this fourth edition of the "Glossary of Marketing Terms" including BOGOFF (a mnemonic for "Buy One Get One Free"), "Paired Comparisons", "Piggyback promotion" and "kickbacks", which enlarge the book's comprehensive selection of 3000 entries. These span the range of present-day marketing and associated business terminology including research, management, export, packaging, advertizing, raw materials, selling, public relations and law. In compiling their selection, the authors have drawn on ...
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There are over 300 new additions to this fourth edition of the "Glossary of Marketing Terms" including BOGOFF (a mnemonic for "Buy One Get One Free"), "Paired Comparisons", "Piggyback promotion" and "kickbacks", which enlarge the book's comprehensive selection of 3000 entries. These span the range of present-day marketing and associated business terminology including research, management, export, packaging, advertizing, raw materials, selling, public relations and law. In compiling their selection, the authors have drawn on their own experience and sought the views of trade and professional associations. The book is intended to be of use to marketing professionals including marketing managers, sales advertizing and publicity managers, specialists involved in purchasing, export, packaging and market research and many other fields.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 0750602082.