Publishing for Profit provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.
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Publishing for Profit provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.
Read Less
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Seller's Description:
Very Good. Light scratches and marks to the cover of the book. Clean and readable inside, a decent copy. Trade paperback (US). 300 p. Intended for professional and scholarly audience. Intended for college/higher education audience.