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Creativity in Public Relations - Green, Andy, and Gregory, Anne (Foreword by)
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The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the ...

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Creativity in Public Relations 2009, Kogan Page, London

ISBN-13: 9780749456504

4th edition

Trade paperback

Creativity in Public Relations 2007, Kogan Page, Philadelphia, PA

ISBN-13: 9780749448233

3rd edition

Trade paperback

Creativity in Public Relations 2001, Kogan Page

ISBN-13: 9780749435882

2nd edition

Trade paperback

Creativity in Public Relations 1999, Kogan Page, London, England

ISBN-13: 9780749429386

Trade paperback