Beard's "Humor in the Advertising Business" offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, "Humor in the Advertising Business" surveys the whimsical side of modern advertising. Great as a supplemental text in advertising principles, copywriting, and advertising strategy courses.
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Beard's "Humor in the Advertising Business" offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, "Humor in the Advertising Business" surveys the whimsical side of modern advertising. Great as a supplemental text in advertising principles, copywriting, and advertising strategy courses.
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Add this copy of Humor in the Advertising Business: Theory, Practice, to cart. $17.40, good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2007 by Rowman & Littlefield Publishers.
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Good. Ships same day or next. One or both corners may have minor damage or be slightly pressed in from shipping. Book has never been opened or read. Expedited shipping available at checkout for domestic orders.
Add this copy of Humor in the Advertising Business: Theory, Practice, to cart. $17.20, very good condition, Sold by Bookmonger.Ltd rated 4.0 out of 5 stars, ships from Hillside, NJ, UNITED STATES, published 2007 by Rowman & Littlefield Publishers.
Add this copy of Humor in the Advertising Business: Theory, Practice, to cart. $36.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Rowman & Littlefield Publisher.
