This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to ...
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This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780719045011.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780719045011.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780719045011.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780719045011.
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Seller's Description:
Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
