How do people come to need products they never knew they even wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required "Lifebuoy" soap? With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas about cleanliness, this text examines the role played by commodity culture and its agents in the making of modern Zimbabwe. It combines history, social anthropology and political economy to show how the development of commodification in the ...
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How do people come to need products they never knew they even wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required "Lifebuoy" soap? With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas about cleanliness, this text examines the role played by commodity culture and its agents in the making of modern Zimbabwe. It combines history, social anthropology and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework and drawing on a wide variety of historical sources, the author explores the interactions between commodity culture and embodies aspects of race, gender, sexuality, domesticity, health and aesthetics in a colonial society.
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Add this copy of Lifebuoy Men, Lux Women: Commodification, Consumption to cart. $29.37, very good condition, Sold by Kenya Books - Kenya & Africa rated 3.0 out of 5 stars, ships from Brighton, UNITED KINGDOM, published 1996 by Leicester University Press.
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Seller's Description:
Very Good. PB, 298pp, illustrations. VG+. Commodity culture, changing patterns of consumption, and the spread of advertising in modern Zimbabwe. "Markedly original". T44.
Add this copy of Lifebuoy Men, Lux Women: Commodification, Consumption, to cart. $40.00, like new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1996 by Continuum.
Add this copy of Lifebuoy Men, Lux Women: Commodification and to cart. $77.59, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Leicester University Press.
