Winner of the American Psychological Association's National Media Award, this book provides an introduction to modern social psychology. It covers such diverse topics as conformity, sex, politics, war and scientific ethics. The author explains fundamental principles and their applications to everyday life. This 7th edition has beeen updated to include recent research results and topical examples of particular interest such as false memory, smoker's rights, the Los Angeles riots and US involvement in Somalia.
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Winner of the American Psychological Association's National Media Award, this book provides an introduction to modern social psychology. It covers such diverse topics as conformity, sex, politics, war and scientific ethics. The author explains fundamental principles and their applications to everyday life. This 7th edition has beeen updated to include recent research results and topical examples of particular interest such as false memory, smoker's rights, the Los Angeles riots and US involvement in Somalia.
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Whether you are new to social psychology or want to expand you knowledge on the topic, 'The Social Animal' is a great book to read. Covering a wide array of topics, this book is insightful, filled with valuable and reliable conclusions. This has been proven further by the vast number of volumes and the gradual increase in price and value it has achieved over the years it as been published.