This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.
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This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.
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Add this copy of Introduction to Media Communication to cart. $9.14, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1997 by McGraw-Hill Humanities/Social Sciences/Languages.
Add this copy of Introduction to Media Communication to cart. $12.50, fair condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 1997 by McGraw-Hill Humanities/Social Sciences/Languages.
Add this copy of Introduction to Media Communication to cart. $12.94, fair condition, Sold by Goodwill BookWorks rated 4.0 out of 5 stars, ships from Austin, TX, UNITED STATES, published 1997 by McGraw-Hill Humanities/Social Sciences/Languages.
Add this copy of Introduction to Media Communication to cart. $42.12, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by McGraw-Hill Humanities/Social.
