Never straying far from his central thesis that risk can almost always be managed and reduced, Reiss covers every obstacle the entrepreneur is likely to meet. Where do ideas come from? How do you get started? Where can you find the money? How do you build credibility? With many practical suggestions, this book should be useful to anyone starting a business.
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Never straying far from his central thesis that risk can almost always be managed and reduced, Reiss covers every obstacle the entrepreneur is likely to meet. Where do ideas come from? How do you get started? Where can you find the money? How do you build credibility? With many practical suggestions, this book should be useful to anyone starting a business.
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Edition: 2000, Free Press
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0684849623
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Edition: 2000, Free Press
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2000
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Seller's Description: New in new dust jacket. Sewn binding. Cloth over boards. 327 p. Contains: Illustrations. Audience: General/trade.
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