This textbook for business students examine major management issues. A feature of the book is its integration of introductory financial analysis with microeconomic theory. The authors have also made a special effort to discuss the role of the individual firm within a broad context. Hence, there are extensive sections on financial markets, distribution channels, industrial relations and government policies towards industry.
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This textbook for business students examine major management issues. A feature of the book is its integration of introductory financial analysis with microeconomic theory. The authors have also made a special effort to discuss the role of the individual firm within a broad context. Hence, there are extensive sections on financial markets, distribution channels, industrial relations and government policies towards industry.
Read Less
