Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels ...
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Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.
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Add this copy of Marketing to cart. $13.67, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by South Western Educational Publishing.
Add this copy of Marketing to cart. $13.69, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by South-Western College Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing to cart. $14.95, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by South Western Educational Publishing.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Marketing: Concepts and Strategies, 12th ( Library to cart. $56.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by Houghton Mifflin.
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Good Condition. Has some markings and highlight. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and covers. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0618192433. ISBN/EAN: 9780618192434. Pictures of this item not already displayed here available upon request. Inventory No: 1560788236.
Add this copy of Marketing: Concepts and Strategies, 12th ( Library to cart. $60.50, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by Houghton Mifflin.
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Very Good Condition. The text is clean, the cover has a small lower front corner bump, otherwise very little wear. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0618192433. ISBN/EAN: 9780618192434. Pictures of this item not already displayed here available upon request. Inventory No: 1560754426.
Add this copy of Marketing: Concepts and Strategies, 12th ( Library to cart. $62.50, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by Houghton Mifflin.
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New. This book is Brand New! ! ! Includes CD-ROM. Excellent looking book. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0618192433. ISBN/EAN: 9780618192434. Pictures of this item not already displayed here available upon request. Inventory No: 1560751401.
