What's the secret to business growth and innovation and a purpose-driven career in a world that is becoming more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values--trust, customer success, innovation, and equality--and commitment to giving back have become the company ...
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What's the secret to business growth and innovation and a purpose-driven career in a world that is becoming more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values--trust, customer success, innovation, and equality--and commitment to giving back have become the company's greatest competitive advantage, and the most powerful engine of its success. They are the bedrock of a resilient company culture that inspires every employee, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone in any company who wants to adapt their culture to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. Because in the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone, in any workplace, can become a powerful agent of change.
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