Readers won't blink during this fascinating, behind-the-scenes look at marketing, management and mismanagement that tells the story of the bitter, hard-fought "Cola Wars"--the fierce rivalry between Pepsi and Coke for the loyalty of over 100 million cola drinkers.
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Readers won't blink during this fascinating, behind-the-scenes look at marketing, management and mismanagement that tells the story of the bitter, hard-fought "Cola Wars"--the fierce rivalry between Pepsi and Coke for the loyalty of over 100 million cola drinkers.
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Edition: 1987, Bantam Books
Mass-market paperback,
Fair
Details: ISBN:
0553266322
ISBN-13:
9780553266320
Publisher:
Bantam Books
Published:
1987
Language:
English
Alibris ID:
18061913467
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1987, Bantam Books
Mass-market paperback,
Fair
Details: ISBN:
0553266322
ISBN-13:
9780553266320
Publisher:
Bantam Books
Published:
1987
Language:
English
Alibris ID:
18014333424
Shipping Options: Standard Shipping: $4.71
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1987, Bantam Books
Mass-market paperback,
Fair
Details: ISBN:
0553266322
ISBN-13:
9780553266320
Publisher:
Bantam Books
Published:
1987
Language:
English
Alibris ID:
17962000571
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Seller's Description: Acceptable. Mass_market 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues.
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Edition: 1987, Bantam Books
Mass-market paperback,
New
Details: ISBN:
0553266322
ISBN-13:
9780553266320
Publisher:
Bantam Books
Published:
11/1987
Language:
English
Alibris ID:
17514168107
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Seller's Description: New. Size: 6x4x0; New. In shrink wrap. Looks like an interesting title!
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Edition: 1987, Bantam Books
Mass-market paperback,
Fair
Details: ISBN:
0553266322
ISBN-13:
9780553266320
Publisher:
Bantam Books
Published:
1987
Language:
English
Alibris ID:
18118841055
Shipping Options: Standard Shipping: $4.71
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1987, Bantam Books
Mass-market paperback,
Good
Details: ISBN:
0553266322
ISBN-13:
9780553266320
Publisher:
Bantam Books
Published:
1987
Language:
English
Alibris ID:
17904234437
Shipping Options: Standard Shipping: $4.71
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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