The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. ...
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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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The book was an enjoyable and interesting read. The explanations were mostly believable.
Alissa
May 14, 2009
Science made fun
How We Decide is a great book. It probes the psychology and the biology behind how we make decisions, and what is interesting is that not all decisions are made in the same way. That is in some cases, it's better not to think at all and in other cases it's best to do a whole mess of thinking. Of course, I think I will probably forget which is which and go on making bad decision after bad decision.
What makes How We Decide so interesting is all the anecdotal evidence and the scientific research some of it serendipitous into the whole idea of the human brain and how it goes about getting us through all those decisions that life throws in our path everyday.
So, how do we decide? Well, the answer is that there is no good answer. In chapter after chapter Lehrer goes on to reveal that our decisions are not based on the things we think they are based on, but there is hope. Readers can figure out ways to make better decisions, though I have a feeling the processes we use to make our decisions are so ingrained that it may be very difficult to shake them off. For example, athletes can perform better by not thinking about their performance, which is kind of like not thinking of an elephant.
