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Sports and Entertainment Marketing - Kaser, Ken, and Oelkers, Dotty Boen
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Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.

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Sports and Entertainment Marketing 2007, Cengage Learning

ISBN-13: 9780538445146

3rd edition

Hardcover

Sports and Entertainment Marketing 2007, Cengage Learning

ISBN-13: 9780538445153

3rd edition

Trade paperback

Sports and Entertainment Marketing 2004, South-Western, Mason, OH

ISBN-13: 9780538440493

2nd edition

Hardcover

Sports and Entertainment Marketing 2004, South Western Educational Publishing

ISBN-13: 9780538438896

2nd Revised edition

Trade paperback

Sports and Entertainment Marketing 1999, South Western Educational Publishing, Mason

ISBN-13: 9780538694773

Trade paperback