The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.
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The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.
Read Less
Add this copy of International Marketing Management (Series in Marketing to cart. $12.54, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1993 by South Western Educational Publishing.
