International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and qualitative research techniques. Greater attention is paid to issues such as decentering of the research design, scale development, measurement equivalence and reliability, and multi-country data analysis. The explosive rate of growth in communications ...
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International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and qualitative research techniques. Greater attention is paid to issues such as decentering of the research design, scale development, measurement equivalence and reliability, and multi-country data analysis. The explosive rate of growth in communications technology and the impact of the Internet on research in the international environment are also considered. Craig and Douglas conclude with a discussion of how further progress can be made in international marketing research. '. the authors have written a book that truly emphasizes the international aspect of marketing research . Their book is both different and appealing to academics and practitioners alike.' Paul Green The Wharton School, University of Pennsylvania 'The second, long-awaited edition of this seminal text is extremely well researched and provides excellent coverage of virtually every aspect of international marketing research. Definitely a must read.' Adamantios Diamantopoulos The Business School, Loughborough University 'The globalization of brands over the past few years has meant that the management of international research projects has become increasingly more important and complicated. This book covers many complex issues in a systematic way and will provide useful and practical information to both marketeers and researchers'. Michel Olszewski Executive Director, Research International, London
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Add this copy of International Marketing Research to cart. $9.27, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Contains pen and pencil annotations. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780471983224.
Add this copy of International Marketing Research to cart. $9.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Contains annotations in pen and pencil. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780471983224.
Add this copy of International Marketing Research: Concepts and Methods to cart. $4.05, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1999 by Wiley.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of International Marketing Research: Concepts and Methods to cart. $14.55, very good condition, Sold by Bookmonger.Ltd rated 5.0 out of 5 stars, ships from Hillside, NJ, UNITED STATES, published 1999 by Wiley.
Add this copy of International Marketing Research: Concepts and Methods to cart. $44.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wiley.
Add this copy of International Marketing Research Second Edition to cart. $83.80, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by Wiley.
