"The Macroeconomic Uncertainty Strategy (MUST) analysis developed in this book and presented in an easily comprehensible way is mandatory reading for every corporate manager that takes responsibility for competitiveness regardless of level of decision-making" Professor Art Stonehill, Past President of the Academy of International Business and co-author of Multinational Business Finance - the global bestseller Managing in the Turbulent World Economy Corporate Performance and Risk Exposure Lars Oxelheim, Institute of Economic ...
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"The Macroeconomic Uncertainty Strategy (MUST) analysis developed in this book and presented in an easily comprehensible way is mandatory reading for every corporate manager that takes responsibility for competitiveness regardless of level of decision-making" Professor Art Stonehill, Past President of the Academy of International Business and co-author of Multinational Business Finance - the global bestseller Managing in the Turbulent World Economy Corporate Performance and Risk Exposure Lars Oxelheim, Institute of Economic Research, Lund University and IUI, Stockholm Clas Wihlborg, Goteborg School of Economics and Commercial Law Within the last two decades firms and organizations, regardless of size, have been subject to changes in the conditions for doing business caused by uncertainty from shocks and disturbances in the world economy. This has called for new strategies in which management recognizes the interdependence of exchange rates, interest rates and inflation rates influencing the firm through a variety of channels not captured by conventional accounting systems. This book provides the essential facts for managing and assessing the development of corporate performance and competitiveness in the new economic climate bydistinguishing between forces under management control and those which are notfiltering profits from the impact of changes in the economic environment of the firmcontributing to the understanding of shortcomings of traditional methods of performance evaluation (such as EVA, SVA and Benchmarking)providing a comprehensive set of risk measuresdeveloping a new Macroeconomic Uncertainty Strategyproviding guidelines on how to cope with exposure to fluctuations in exchange, interest and inflation rates
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