"Artful scenario spinning is a form of convergent thinking about divergent fututes. It ensures not that you are always right about the future but----better----that you are almost never wrong about the future."----Stewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenarios----a powerful new approach to strategic planning----to pilot your company profitably through unknown territory. When initially developed, scenario planning helped companies understand ...
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"Artful scenario spinning is a form of convergent thinking about divergent fututes. It ensures not that you are always right about the future but----better----that you are almost never wrong about the future."----Stewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenarios----a powerful new approach to strategic planning----to pilot your company profitably through unknown territory. When initially developed, scenario planning helped companies understand external change----change in markets, the competitive arena, technology, demographics, etc. In this book, van der Heijden goes one giant step further. After tackling external forces, he shows you how to apply the logic of scenario planning to internal forces. A dynamic scenario--based approach to the strategic planning and organizational learning from an internationally respected authority Arms managers with tools, concepts, and techniques they need to profitable pilot their organizations into an uncertain future
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780471966395.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 0471966398.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Very Good in Near Fine jacket. Signed by Author(s) Hardback in very good condition with a near fine dust jacket. a little underlining. Signed by Author.
