This revised and expanded edition aims to cover every area of selling through the mail, from the basics to the latest techniques, including sophisticated methodologies for increasing sales. It features discussions on how to avoid legal problems due to recent government rulings, new forms for copyright and product selection, complete application examples with results, new examples and information on list selection and how to order lists, and future directions.
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This revised and expanded edition aims to cover every area of selling through the mail, from the basics to the latest techniques, including sophisticated methodologies for increasing sales. It features discussions on how to avoid legal problems due to recent government rulings, new forms for copyright and product selection, complete application examples with results, new examples and information on list selection and how to order lists, and future directions.
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Seller's Description:
Very good in good dust jacket. Sewn binding. Paper over boards. Audience: General/trade. BOX: ALI08B Thank You for your Business. Special notes (great book) Approximating (0) pages contain HIGHLIGHT, UNDER-LINES, NOTES, & ANSWERS. The CDs is (not includes). This book is in Very Good condition. The Hard Cover tips Binding stem is (Good, ) soft covers is (Good, but wrinkles); The Jacket Cover is (not missing). (Not an old Ex-Library s book). If this item is not has the condition I listed returns it, for refund you have no need to email or call.